The Modern House is an estate agency that specialises in 20th and 21st century homes of architectural distinction.

We developed an identity using Grotesque, a typeface designed in 1925, the same year as the oldest properties The Modern House represents. One of the first sans-serif typefaces to be designed and thought of as ugly, we felt this was fitting as the same was often thought of modernist architecture in its early days.

We also looked at the research of Amedée Osenfant who experimented with colour and architecture during the thirties. He set up a laboratory apartment where he determined the optimum colours for the living room wall, the hall carpet and so on. This palette was applied to our design with each element using a different colour, and his colour reference appearing somewhere on the object.

The website has a content management system to allow properties to be added and updated inhouse with ease.