We have rebranded the Royal Society of Literature which has been in existence for almost 200 years. Hosting events, leading campaigns and making awards, it exists to promote British writing and writers. We revised its typographic identity – whilst still employing the crest that it has used since its foundation – and designed a range of print material. These use traditional book sizes (such as Imperial Quarto and Crown Octavo) and an offwhite paper stock to give the material more relevance to the subject and its heritage. We also designed and developed a database-driven website with a bespoke Content Management System to allow staff at the RSL to add and edit content. The site features online donations and audio files of many past lectures.