To mark their 35th year of trading, Edwins carried out a renovation of their flagship showroom in Notting Hill, along with a rebrand of the business. To celebrate their heritage, we revived a decorative E that had featured in their original logo. We paired this with a new wordmark which uses a sans-serif typeface with contrast, set in caps.

The visual identity was executed in cut brass across the showrooms, and this colour was echoed through the printed materials, website and vehicle graphics.