Totemic is a micro-manufacturer, producing tailored supplements in daily servings using a subscription model.
The brand focuses on wellbeing and supporting daily life, rather than providing sports nutrition, and has a strong environmental ethos. Sachets are compostable, and the custom mix eliminates the need for multiple plastic tubs. The fact they require less storage space and are convenient when travelling are added benefits.
A key component of the identity system is a set of abstract, geometric shapes, each one representing a nutritional component such as carbohydrate, protein or creatine. These come together in a totem-like configuration which reflects the element of personalisation.